Zero Value Black Hat SEO Overkill

Some SEO (Search Engine Optimisation) consultants use quick and dirty methods to achieve results for sites which offer no real visitor content value. Can this be legitimate, will the results last over time and what is the value of looking like a fraudster?

If you know what you are doing with SEO then you can abuse the system. Who are you trying to impress when you do this and are such people a legitimate and real target market for SEO?

There is a growing problem with SEO because so many poor quality consultants are in this marketplace. There exist no real SEO qualifications and they can never exist due to search engine changes over time. This is a big problem because these, so called, consultants can purchase a white label pack of SEO consultant software. They then brand expensive reports to their image and, within thirty minutes, they look like they are an established SEO consultant.

Your on-site or on-page website words must relate to your industry or services you sell. Yes, this sounds so basic but have a look at how many websites don't do this simple thing. You must make sure that you give due regard to keyword search volumes while also balancing this with your client knowledge and your knowledge of your customer purchase intent keywords. The words may be simple, or they may be complex, but they should match your knowledge of your industry sector. Any good SEO consultant in Milton Keynes may add to these purchase, or contact intent, keywords and the website business owner is the person who makes the concluding decision. Would any company owner want it any other way when the internet is a market gamble of odds and potential prospects?

When white label SEO is so commonly used and oversold you find that people in business begin to have a mistrust of software automated, expensive and half hour generated SEO. If the real SEO consultant is not careful then they get sucked into reacting against this trend and move towards black hat SEO snake oil. The legitimate consultant can drop their standards by introducing hard hitting and unsubtle websites simply as promotion. That's SEO websites with no real intention of visitor conversion or imparting any content value.

I have been guilty of this myself. The overall impression it leaves is one of web visitor 'hate of spam' where no value can be found on the high ranking website. I'm now reformed and don't go near black hat SEO. I now go with the premise that the visitor has already given something to you, their valuable time. The implicit contract is to offer something of value in return for their time.

I also believe that it is correct and proper for any legitimate SEO consultant to 'play with the SEO envelope' to find out what is best in terms of performance. It just doesn't have to be with an empty value website to do this - it's far better, and perhaps more sales converting, to have a more realistic site.

If the overall impression is wrong then you end up with the same doubting, empty pocket, small business clients and you begin to think that this is the only way to do SEO.

This is so utterly wrong and any SEO consultant who cheapens themselves this way has failed to appreciate the true value of SEO.

Black hat SEO isn't really a good market for any SEO consultant to aim for.

We all put down our own offers and nail our colours to the SEO flag, while we will also rise or fall in google business because of it.